Managerial Economics and Financial Analysis

Shailaja Gajjala;Usha Munipalle

ISBN: 9788173717741 | Year: 2012 | Paperback | Pages: 376 | Language : English

Book Size: 180 x 240 mm | Territorial Rights: WORLD

Price: 775.00

Economics is the simple logic we apply for making decisions every day, be they purchases or investments. However, any concept or theory can be made complicated by the use of unnecessary jargon. Managerial Economics and Financial Analysis aims to cut through this barrier and present information in a logical and straightforward manner.

This book covers three important areas in the field of Finance: Managerial Economics, Financial Accounting and Financial Management. Designed to meet the undergraduate course requirements of engineering students, this book aims to present the main concepts and theories in a simple and lucid style. It includes many worked out examples and problems and provides interesting snippets of information relating to the current scenario in India.

Salient features:

  • Central points presented in easy-to-remember bullet form
  • Worked out examples progress from simple to complex
  • Line drawings included to enhance understanding and for quick reference
  • Key terms defined at the end of every chapter
  • Comprehensive practice questions and assignments (with answers) provided for every chapter
  • Neat, clutter-free layout to improve readability

Shailaja Gajjala is a Professor at the Department of Business Management at Osmania University, Hyderabad. Her area of specialization is Finance. She has over 22 years of teaching experience, has authored a book and has a number of research papers to her credit.

Usha Munipalle is a Professor at the Department of Commerce, Osmania University, currently working at Nizam College, Hyderabad. She has been the Coordinator of the MBA course at Nizam College since 2007. Her area of specialization is Industrial Economics. She has edited several books and published many papers in reputed journals.

  1. Introduction to Managerial Economics
  2. Demand Analysis
  3. Demand Elasticity
  4. Demand Forecasting
  5. Production Analysis
  6. Cost Analysis
  7. Introduction to Markets and Managerial Theories of the Firm
  8. Pricing Policies and Practices
  9. Types of Business Organizations
  10. Financial Accounting
  11. Accounting Concepts and Recording of Transactions
  12. Ledger and Trial Balance
  13. Final Accounts
  14. Ratio Analysis
  15. Funds Flow Statement
  16. Capital Budgeting
  17. Sources of Finance
Appendix I
Appendix II
Answer Key
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